The product and service buying
nuances in India have radically transformed over the last decade. In the
humdrum of hectic lives, the buyers are rampantly verging towards easier and all-inclusive
venues of bargain hunting today. As known, the Indian buyer’s segment is cost
and benefit sensitive and hence looking out for profound venues which are
informative and one stop solution for their daily utilities.
Moving forth, buying/renting a home,
an office or a retail space has also undergone an evident changeover in the
past few years. The World Wide Web has come to be the haven for buyers in the
day today. As reported by The Economic Times, online property searches have
increased 3 times over the last three years.
Traditionally, the Indian realty
sector was dominated by the unorganized sector, largely unregulated and
represented by sole proprietorships which were the only refuge for asset
aspirers. However, the internet revolution and the subsequent insurgence of e commerce have swayed the property market towards online destinations in the
current times.
It began with E-literacy picking up
and inviting more and more users towards the monitors which proved to be
garrisons of information, real products and services. The harmonization of
content marketing (creating and sharing of media and content), online payment
options and inventions of new portable gadgets worked tremendously in favor of
online marketing and sales in the realty domain.
Today, numerous online property firms
are steering the market towards the web search and e-shopping for buyers, who
aspire to be well-informed before they go ahead with their property
transactions. The online availability of profitable deals, thorough comparative
analysis of available assets, in depth market research and detailed information
on the documentation and other elements, are now drawing a significant number
of buyers towards the online property search portals.
Computers, tablets, phones and all
other means of communication like the TV and radio are now the drift for home
buying in India. The social media revolution has furthermore transformed buying
arena of the country which now hosts buyers who are actively participating in
online discussion forums. Online property search engines have meaningfully
empowered the home buyers with options of worthy properties to suite their
budget and the desired locations.
Keeping in pace with these trends,
we, Gurukrupa Group, have been actively present on the digital front.
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And twitter: @groupgurukrupa
